Baraah Luhaid and Spokes Hub

Short Film : Spokes Hub

Saudi Arabia remains one of the world’s most repressive countries for women, where a man's consent is obligatory for women to access human rights, and feminist activists risk arrest. There are, however, women who refuse to be still. Twenty-five-year-old Baraah Luhaid has always loved cycling. “I’m standing against something bigger than I originally thought,” says Luhaid. “ When I advocate for women’s cycling, I’m advocating for women’s independence. Changing core beliefs requires slow, consistent work,” she says. “It’s challenging, but someone has to start.”

Client: Spokes Hub KSA
Production : Mooi
Agency : Grey Singapore