A short film about people who go to great pains for others commissioned by GlaxoSmithKline Panadol: Photographer and Film Director Charlie Chu, Taiwan’s leading 3D film director has spent a decade painstakingly capturing the island’s beauty. Charlie is one of the pioneering 3D stereoscopic film directors in Taiwan. In 2002, his health took a turn for the worse when the doctor found a large, fist-sized tumour in his brain. His experience with brain cancer reminded him of the transience of life, and after the surgery, Charlie decided to bring forward his plans to conduct a movie tour in rural elementary schools, underprivileged institutions. The movies shown are intended to educate and promote Taiwan’s rich culture and environment. However, embarking on this movie tour has its challenges. The journey has been paused from time to time due to pressuring schedule and insufficient funds. Charlie would also suffer from headaches and dizziness from impaired vision. Despite the pain, the smiles on the children’s faces keep him going. Currently, more than 800 schools in rural areas have signed up to see the movie, which will take more than 3-4 years.
Client: GlaxoSmithKline Panadol
Agency: Grey/Hogarth Singapore
Production Co: Mooi Singapore