Panadol GSK Taiwan

Formosa 3D and Panadol
Photographer and Film Director Charlie Chu, Taiwan’s leading 3D film director has spent a decade painstakingly capturing the island’s beauty. Charlie is one of the pioneering 3D stereoscopic film directors in Taiwan. In 2002, his health took a turn for the worse when the doctor found a large, fist-sized tumour in his brain. He endured a 28-hour long surgery to remove the tumour and emerged from the ordeal with hearing loss in his left ear. His experience with brain cancer reminded him of the transience of life, and after the surgery, Charlie decided to bring forward his plans to conduct a movie tour in rural elementary schools, a dream that was initially planned for his retirement. The idea came to him after he won 3D Creative Arts Awards in Hollywood when he started contemplating how he can use 3D movies to help others. He decided that he wanted to educate Taiwanese children from rural areas about the beauty of Taiwan. He sold his house and invested TWD 3 million to build Taiwan’s first-ever 3D movie tour minivan, and a further TWD 700 million for tour operations. In 2014, he and his wife kicked off the tour and since then it has reached over 1000 schools and over 100 underprivileged institutions. The movies shown are intended to educate and promote Taiwan’s rich culture and environment.

Client: GSK Panadol
Agency: Grey/Hogarth Singapore