Panadol Taiwan

A short film about people who go to great pains for others commissioned by GlaxoSmithKline Panadol. Photographer and Film Director Charlie Chu, Taiwan’s leading 3D film director has spent a decade painstakingly capturing the island’s beauty. Charlie is one of the pioneering 3D stereoscopic film directors in Taiwan. In 2002, his health took a turn for the worse when the doctor found a large, fist-sized tumor in his brain. He endured a 28-hour long surgery to remove the tumor, and emerged from the ordeal with hearing loss in his left ear. His experience with brain cancer reminded him of the transience of life, and after the surgery, Charlie decided to bring forward his plans to conduct a movie tour in rural elementary schools, underprivileged institutions. The movies shown are intended to educate and promote Taiwan’s rich culture and environment, and Charlie would spend time to introduce the movie’s topics so that the children can better understand the movie. However, embarking on this movie tour has its challenges. They tour has been paused from time to time due to pressuring schedule and insufficient funds. Charlie would also suffer from headaches and dizziness from impaired vision. Despite the pain, the smiles on the children’s faces keeps him going. Currently, more than 800 schools in rural areas have signed up to see the movie, which will take more than 3-4 years.